The 7 P's: Enabling Success (2023)

The 7 P'sis a US Marine Corps & British Army adage for Proper Planning and Preparation Prevents Piss Poor Performance.

Wikipedia Definition: [The 7 Ps are normally referred to as the 7 Ps rather than as an acronym (i.e. PPPPPPP). Educators and trainers in military or civilian situations find it useful to first introduce the phrase "the 7 Ps". When it is explained, the humor and shock of the mild expletive help make the adage memorable. This adage is often used in project planning, or when training for life-or-death situations.]

“We Didn’t Do Anything Wrong, But Somehow, We Lost” Last Speech by Nokia’s CEO

These were the last words of Nokia’s CEO as he closed the press release to announce that the once giant mobile phone business had sold to Microsoft having lost the battle against purpose, planning, product, pertinence, power, perception and people.

This is my extension of the 7 P’s:


(Video) Extended Marketing Mix (7P's) Explained | Marketing

Understanding the bigger noble goals, the disruptive intent, and the overall goals will give your organization purpose. Once you have purpose, then creating a movement, a culture that will not only engage your employees but also turn your customers into followers, even potentially advocates.

“Is Apple a mobile device maker or do they just Think Different about their customers current AND future needs?”

#2. Planning

Having a plan is not optional. Hope and good intentions are not strategies. Planning takes time not just in terms of writing the plan but also to ensure it is not written in a vacuum. A plan with no engagement is not a plan either. A well thought through plan, tested, stress tested and with the buy in of your team AND CUSTOMERS will represents the best chance of success. Remember a plan needs to have flexibility and the ability to be nimble as circumstances inevitably change along your journey.

“But flexibility should not be confused with “It’s too difficult” or “we don’t normally do it like that” or the “old way was better” - these are the human inhibitors of progress”

#3. Product

(Video) Writing a Detailed, Contextualised Marketing Mix (7Ps) | BTEC National Business Unit 2

Whether your own personal brand, a product, a thing or a service then the product needs to “do what it says on the tin”. A great example is Apple and how their products just work. Open the box, turn them on, connect and use. Easy.

#4. Pertinence

Being relevant and staying that way is key. Look at examples of how companies lost their pertinence to the markets and customers: Yardley of London established in 1770 was one of the largest cosmetic, fragrances and toiletry companies with a very loyal following. So much so, they did not evolve their products to appeal to new generations. By the late 1990’s they went in receivership as their generational following literally had died off.

“Kodak invented the digital camera, yet eventually collapsed as a business because they failed to embrace their own invention and eventually consumer demand for photographic film all but disappeared”

#5. Power

(Video) The 7 P's of Marketing - let me explain

Unless you are a fabled Unicorn and you have investors scrambling around to invest in your next big thing hoping that one day you might make a profit, then profit today is power. Power is the overarching influence and measure of your ability to stay ahead of your competition, in the lead, driving forward, innovating, disrupting, progressing and ultimately winning.

#6. Perception

Law No.4 of the 22 Immutable Laws of Marketing is the Law of Perception and the principle that perception is greater than reality. Marketing is not a battle of products it is a battle of perception.

In America, the leading 3 Japanese cars are Honda, Toyota and Nissan. All are perceived as carmakers. In Japan, it is Toyota, Nissan and Honda. In Japan, Honda means motorcycles, and people do not want to buy a car from a motorcycle company. A perception that exists in the mind is often interpreted as a universal truth. For example, people think that Japanese and European cars are higher quality than American cars. It is the “everybody knows” principle.

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“Marketing is a battle of perceptions, not products. Taste tests show that Pepsi tastes better than Coke, but Coke is the leader.”

#7. People

Until such a point that Artificial Intelligence and Robots take over the workplace, then human beings, people remain the most important ingredient to business success. It is well documented how fierce the battle is to attract and retain the best talent in highly competitive industries. Those organizations who don’t get the importance of investing in talent, creating the right culture of trust and making their place, a Great Place to Work then I fear that ultimately they will fall short and fall behind the leaders in their respective fields.

This is my take on the 7 P’s and I believe through a focus on Purpose, Planning, Product, Pertinence, Power, Perception and People you can substantially contribute to your business success no matter if you are just starting out, a start-up or an established business, an entrepreneur, leader or contributor – the responsibility and rewards for business success are mutually inclusive.


What are the 7 P's to success? ›

This is my take on the 7 P's and I believe through a focus on Purpose, Planning, Product, Pertinence, Power, Perception and People you can substantially contribute to your business success no matter if you are just starting out, a start-up or an established business, an entrepreneur, leader or contributor – the ...

How does 7Ps contribute to the success of the company? ›

The 7Ps helps companies to review and define key issues that affect the marketing of its products and services. A popular marketing model, the marketing mix is can also be referred to as the 7Ps framework for the digital marketing mix.

What are the 7 P's of marketing mix choose 7 answers? ›

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

What are the 7 P's and explain its importance? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service. Read more – How to keep your MBA dreams relevant in 2023.

What is the 7 P's saying? ›

I remember well an old adage learned during my training as a Non-Commissioned Officer in the US Army, Proper Planning and Preparation Prevent Piss Poor Performance (the 7Ps). This adage has several forms which are believed to date back to WWII. The British Army is commonly given credit for the 7Ps version.

Which of the 7Ps is the most important? ›

In the 7 Ps, the new additions are People, Process, Physical evidence. Let's dive into these marketing tactics, starting with the most important one, product.

What are the 7 Ps of marketing explain and give examples *? ›

The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

What is positioning in 7Ps of marketing example? ›

Product positioning refers to what the product means in the mind of the customer. Take for example, Heineken beer. Here in the U.S., Heineken is marketed as a premium, imported beer, so U.S. buyers pay more for it compared to other choices.


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